Website Analysis

Hillary Clinton is a currently running for democratic nominee.The candidate from New York City has served as Secretary of State, First Lady of Arkansas, a practicing lawyer and law professor. Overlooking Hillary’s website I have noticed many things. I’ve noticed she uses more pathos appeal to her viewers rather than ethical and logical. In which means that she tends to target her audience’s feelings and emotions to events.
Mrs. Clinton’s website gives me the impression that her audience is “family” people. This includes individuals that have families, come from small unpopular towns, have financial issues. She expresses this by showing she too has came from a fairly small and unpopular town. She states she was once a normal girl with motivations just like any normal girl now. Revealing all of the activities she participated in and that these are not much different from the things that her viewers children do. I have found this evidence from reading her bio and seeing all of her pictures that she includes. The photographs project old fashioned thoughts, and your average 1940s child.
The candidate does not appeal to ethos very much, but in the few areas where she does, she uses illustrations. For example, the symbols that she uses on her website that get her viewers to visit her other social media pages and the many photographs poster of her physically reaching out and waving to her audiences after and before her appearances. She gives the impression that she is a ‘family lady’, she has many photos of families and has many ‘family friendly’ events posted. She projects a caring, kind, and educated woman that is like everyone else and that’s why she needs their support.
Hillary appeals to logos on her website using long speeches and thoughts on political issues that seem to be a big deal to the viewers and audience she’s targeting. Specifically she has many different people in videos stating their opinions and persuading her viewers to agree. The effect of the videos is to show not only that many people support her argument but also that they are ‘normal’ or ‘average’ people like her supporters and furthermore, herself.
Hillary Clinton appeals to pathos in the way that she uses, once again, a lot of pictures that connect her to her audience. She tries to relate to them she they will feel as if they have a bond and they are ‘in it together’, facing the political problems together, but she is fighting for them.
I believe my candidate’s argument is effective because it connects her to her viewers, which is her big goal. If they are the same, they have the same beliefs, issues, then her audience will support her in all of her decisions.


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